To encourage you to read the popular business press and apply the concepts of the course, you will be responsible for an article analysis write-up. In this write-up you will complete analysis, using a specified tool from one of the chapters, from information contained in the business press article about a specific company. Publications such as The Wall Street Journal, The Economist, Fortune, Forbes, Fast Company, Business Week, New York Times, etc. are excellent sources. If you use an article found on the Internet, print it out before you begin work on the assignment. The write-up must not exceed 4 pages in length. The assignment requires the use of a 5 Forces analysis. Choose an article about an industry, other than one that we have analyzed for cases. In your write-up, use the specified tool to analyze that industry. Explain the purpose of the tool and offer a conclusion based on your analysis. What strategic recommendations would you offer to Page 5 executives at a company in that industry? You may use other strategic tools as necessary. You must attach a copy of the article with your write-up.
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